Finding The Optimal Price for Messaging Services
Most operators think that the current price they are using for SMS is right on the money but that can be misleading. We believe that pinpointing the optimal price can push usage beyond its normal growth rate and generate serious revenue over time. Finding the optimal price for SMS mainly involves checking the effectiveness of different price plans on different groups or even on a control group in some cases. You can integrate a dedicated system that gives you the ability to conduct such tests. Without this ability – finding the optimal price is hard.
But regardless of whether you ultimately decide to lower or raise the price you are currently charging for SMS there is one really important thing to keep in mind: don’t make any sudden moves! We recommend checking for the optimal price before you do anything and also don’t forget to deal with how customers perceive these changes. If you are lowering the price be sure to communicate this change to users often enough to make sure they are fully aware of the benefit they are receiving. If you are raising the price take care to do it in a way that doesn’t affect usage.
| 2 Comments August 8th, 2007
New survey reveals that mobile users don’t like receiving marketing spam from providers
We commissioned a survey to see how people felt about the way voice and data services were being marketed to them. Obviously because we wanted to highlight the value of Marketing Delivery Platforms that enable planning and deploying offers in a much more sophisticated yet simplified manner. Well the reaction was quite overwhelming, even going so far as to reveal a deep dissatisfaction with providers. Results indicated that users are completely fed up with the way their operators are handling the introduction of new services and benefits:
| Leave a Comment August 1st, 2007
The Art of Motivating Customers
In a previous post I explained the value of engaging your customers in a comprehensive cycle of interaction instead of setting up one-time interactions that don’t produce the same kind of results. I know what you’re thinking. Why invest in a multi step campaign when you can just do a wham-bang campaign each time? Because each time you have to start from scratch and your bottom line won’t be as good. But you knew the answer to that one, didn’t you? The broader your perspective is, the less you need to invest to maximize value in the long run.
| Leave a Comment August 1st, 2007
Think ‘Long-Term Relationship’ For More Value
Every day, people are looking for new opportunities to satisfy their needs in a more gratifying manner. They want more options, more personalized services, and also want to feel like they’re getting a great deal. Just when you thought you could kick back and relax things keep escalating to new levels. Some recent projects we’ve been working on helped us realize that a successful promotion of a marketing offer requires much more than a single communication. In order to be successful you need to motivate your customers to climb the value path. And when we say value path, we’re talking about your value path, how to go about creating more value for your company.
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