Amdocs Survey: Users Over 30 Expect Tailored Experience
A new survey by Amdocs, Amdocs Survey Finds Digital Content Not Just For Kids, indicates that users of all ages are “ready, willing and able” to shop through their mobile, but that users over 30 expect a tailored experience.
Amdocs, the market leader in customer experience systems innovation, has just released the full results of its July 2007 survey on mobile content usage and purchasing patterns. Here is an excerpt:
Mobile users of all ages are willing to spend significantly on mobile content and services. Forty one percent of the 18-24 aged respondents and 38 percent in the 25-32 age range are prepared to spend $8-$10 USD a month to purchase mobile content. In addition, the majority of respondents aged 18-24 are more likely to make a purchase on their mobile device versus respondents 45+, who prefer to use their personal computer (PC). Both findings suggest that service providers need to tailor services by age group to increase mobile commerce spending.
| Leave a Comment October 21st, 2007
Automating the operator’s marketing offer management process
We just featured an interview with the Senior Marketing Director of Pontis, called Automatic For The People. Here is the full article:
The Pontis Integrated Marketing System is a comprehensive system for the definition, execution and analysis of targeted marketing offers, and it is gaining some traction with mobile operators around the world. David Murphy caught up with Pontis Senior Marketing Director Guy Talmi to find out more
Read more
| Leave a Comment October 18th, 2007
Making Marketing Sense From Convergence (White Paper)
‘Making Marketing Sense From Convergence’ is a White Paper by Emma Mohr-McClune of Current Analysis, demonstrating how marketing delivery platforms enable operators to deliver converged offers before they actually converge their networks. This gives marketers the ability to implement contextual and personalised marketing to micro-segments in a converging services landscape.
Marketing delivery platforms are online toolboxes which allow marketing executives to plan, execute and manage user-specific, cross-platform promotions and campaigns in a contextual, personalized and time-sensitive manner.This emerging marketing technology has the potential to bridge many of the hurdles integrating and converging service providers face today in reaching across currently distinct service platforms and customer sets. If the future of service bundles is user-intelligent cross-selling, marketing delivery platforms could play a valuable role in allowing integrating service providers to leap-frog the current period of convergence confusion and disruption for a seamless, and more sophisticated approach to customer lifecycle management.
| Leave a Comment October 9th, 2007
Multiplay services - can they deliver?
Everyone is under the impression that the shift to multi-play services is going to solve operators’ problems but that isn’t really the case. According to some recent data from Pyramid Research, triple-play bundles may not help telcos.
Yes, multi-play services have made things more competitive for everyone involved, but there is still a lot to say about how effective they are when operators don’t have that much control over what each viewer is seeing on their screen.
| Leave a Comment October 1st, 2007
Telco 2.0 Delivers What Users Want
TelcomTV: The vast majority of Telco revenue is in voice and messaging. Most of mobile operators’ profits are in the latter. Yet Telco 2.0 research shows that current voice and messaging products leave a large gap between what the user wants and what’s on offer, and confidence in the industry about what to do about it is low. Simultaneously, very feature-rich social networking services are encroaching into the personal communications space, potentially threatening operator revenue. On the back of the success of Skype and the emergence of Google Talk, more and more VC money is being invested in start-ups that bypass the traditional operator. How can operators defend and extend their core franchise?
| Leave a Comment
-
Subscribe
