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The Better Marketing Center is about sharing practical knowledge, our expertise and best practice tactics related to targeted and contextual marketing in the Telco space. We hope you find this resource valuable and welcome your comments and ideas.
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Industry Events
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Industry News
- Sky Launches Mobile TV on 3
- Mobile marketing spending expected to rise
- The rapidly changing mobile content landscape
- Prepaid cell plans for Web, e-mail an option
- Mobile marketing allows customers to be targeted "anytime and anywhere"
- Mobile Advertising Is More About Action And Marketing; Less About CPMs
- China Unicom end-Sept GSM mobile subscribers 130.73 mln vs 129.46 mln end-Aug
- Verizon Will Charge Companies 3 Cents Per Text Message Sent To Their Subscribers
- 3 To Introduce £15pm Unlimited Minutes & SMS Tariff
- 3 UK targets value-seekers, touts mobile broadband
- Mobile sector explodes (Vietnam)
- Unprecedented Gathering of China's Mobile Leaders in Macau
- Namibia: Telecom Namibia Offers Pre-Paid 3G Service
- 3 introduces new prepaid cap plans
- Mobile Industry Continues to Boom Despite Turmoil in World Financial Markets
- Mobile phone subscriptions to reach 4 billion by year-end: ITU
- Room for Improvement
- Clothing Maker Timberland Will Pay $7 Million For Unauthorized Text Messages
- China Unicom end-Aug GSM mobile subscribers 129.46 mln vs 128.55 mln end-July
- Mobile internet marketing needs to be less annoying
- Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off
- Going mobile in style
- China Unicom shareholders approve merger with Netcom, sale of CDMA ops UPDATE
- CTIA Fall: Verizon's 16 Mobile Video Press Releases
- To Reach Mobile Users, Make Your Marketing Useful
- Business Use: Call Centres Receive Cost Cutting Message
- Movies On Mobile: Take 2
- More talktime on pre-paid top-ups from Sept 15
- VimpelCom Q2 Profits Up By 31% to $470 Million
- India Adds 9.22 Million Mobile Phone Connections in July
- Russia's mobile phone market to grow to 188.5 million subscribers by 2010
- Mobile Messaging Numbers Continue to Skyrocket, VeriSign Reports
- Is eCRM The Answer to Mobile Churn?
- Cellphone Option: 'Prepaids'
- Mobile subscriber base expands in Russia
- Global Strategies in Mobile Marketing Revealed at CTIA WIRELESS I.T. & Entertainment 2008(R) Perspectives from Carriers, Brands, Consumers and Ad Agencies Address the Fundamental Changes Taking Place in the Global Mobile Marketing Space
- China Unicom plans investment of 100 bln yuan in mobile services over 3 years
- Orange runs with in-SMS ads concept
- Core Networks - A planned migration?
- Two faces of mobile TV
- How to better engage the mobile audience
- Prepaid Cards Offer Safe "Charge" Option for Teens
- Frost & Sullivan releases Europe mobile content predictions
- Optimistic Forecast For European Mobile Music Revenue
- Vimpelcom buys Cambodia's Sotelco for $28 mln
- China Unicom end-June GSM mobile subscribers 127.60 mln vs 126.53 mln end-May
- Vimpelcom buys Cambodia's Sotelco for $28 mln
- For teens, the future is mobile
- Brasil Telecom Net Rises 75% on Web, Mobile Customers
- High Growth Reported for the Mobile Adult Content 2008 - Securing Revenue from Adult Entertainment
- Russia's VimpelCom enters Vietnam mobile phone market
- The mobile revolution
- Amdocs Accelerates Digital Transformation for Service Providers With Industry's Most Comprehensive Portfolio of Customer Experience Systems
- Mobile Advertising Has Potential
- Mobile phones to save airlines, by exposing passengers
- Comptel research shows operators worldwide are struggling to manage their product portfolio
- Men Around the World Access the Mobile Web Almost 10X as Much as Women, Study Says
- China Unicom end-May GSM mobile subscribers 126.53 mln vs 125.43 mln end-April
- The iPhone's Next Frontier: Porn
- Spain’s National Obsession with Mobiles, Texting
- Just swipe your phone over a billboard, and go to the website
- Mobile Marketing: The Newest Adventure for Indiana Jones
- 3 Targets Business Users with New Deals
- The Coming Collision With Mobile Carriers Email This Entry
- Orange Swiss offers Euro 2008 matches using HD mobile TV
- 3 changes prepay deals after customer feedback
- Orange takes 12% of the mobile broadband market
- Innovative Pricing and Services Set to Retain Customers in North American Mobile Communications Markets
- Driving a new wave of mobilised applications and services
- China Unicom buying China Netcom for nearly $24B
- Text Message Advertising Grows in the Mobile Space
- Advertisers to Consumers: We'll Text You
- India adds 8.21 mln mobile users in April-regulator
- Unfiltered mobile advertising can be a pain in the neck
- Marketing Best Practices - Mobile Advertising Key to Reaching On-the-Go Consumers
- Entertainment beats sport in mobile phone ratings
- Mobile 2.0 conference debuting in Europe on July 4th
- Shop with Your Cell Phone, Gartner Advises
- Mobile operators must evolve or die
- Mobile Operators Failing to Focus on Quality of User Experience Risk Missing out on $24-30 Million per Month of Lost Revenue
- Mobile Satellite TV Has Great Growth Potential in Europe
- Experts Ponder When Mobile Ads Will Take Hold In U.S.
- Mobile Ads: Useful or Annoying?
- SMS Marketing: Effective way for reaching out
- Mobile ad battle
- Where are those mobile ads?
- South Africa: Mobile Advertising Spend Booms
- Now, content is king for mobile phone makers
- A Mobile Future
- 3 cuts pay as you go mobile broadband price
- Global Mobile Market Hit 289 Million Devices in Q1
- China's mobile phone users hit 574 mln by March
- India becomes 2nd largest mobile market in the world
- 2nd UPDATE: Brazil's Oi Signs Deal To Buy Brasil Telecom
- European Mobile Data Usage Explodes
- Global Mobile Ad Guidelines Published by Mobile Marketing Association
- Mobile phone operators 'not meeting customer expectations'
- Bundling And Marketing Ringbacks Increases Sales
- News & Trends: Why You'll Hate Cell Phone Spam
- Mobile Advertising Still Annoying, Text The Best Format: Report
- Mobile Users: Still Not That Into The Ads
- Forrester: Marketers Bullish on Mobile; Consumers Need More Time
- Editorial: User Generated Mobile Games Are The Next Big Thing
- Bypassing Carriers for Mobile Content
- Growth in ringback tones energizes mobile market
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Industry Insight
- Analysys Mason
- Telecom Tiger
- Parks Associates
- Marketing Profs
- Jupiter Research
- IntoMobile: Research
- Mobile Today (UK)
- BizReport - Mobile Marketing
- In-Stat Wireless
- MEF - Mobile Entertainment Forum
- Nielsen Mobile
- Nielsen Media Research
- Wireless Week
- RCR Wireless News
- Mobile Marketing Association
- 160Characters
- Pyramid Research
- Information Week - Mobility News
- Mobile Ad
- Screen Digest
- Daily IPTV
- Informa Telecoms & Media
- Telecoms.com
- Mobile Europe
- IPTV News
- Advanced Television
- Broadband TV News
- Telecom TV
- MocoNews.net
- Cellular News
- Total Telecom
- Mobile Marketing
- Telecompaper
- The Mobile World
- TELCOFLASH - Telecom Market News
- silicon.com
- eMarketer
- Mobile Advertising and Mobile Marketing
- Analysys Mason
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Industry Blogs
- CTIA Blog
- MSEARCH Groove
- MobileCrunch
- MediaPost's Mobile Insider: The Inside Line on Wireless Marketing and Advertising
- Mobile Marketing Watch
- Forrester's Marketing Blog
- The Mobile Advertising Cafe
- The Register
- IPTV News
- IPTV Evangelist
- 3SCREENS.NET
- Broadband TV News
- NewTeeVee
- IPTV Watch UK
- The Digital TV Weblog
- The Mobile Weblog
- BKI Media
- mTrends - mobile media lifestyle trends
- Pocket Picks
- FierceMobile Content
- Musings of a mobile Marketer
- Mobile Phone Blog
- Mobile Opportunity
- VoIP Watch
- CTIA Blog
January 9th, 2008 
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The Impact of Real Time Promotions in Digital Service Offerings
By Dr. Shuki Idan
Notice how everything today is happening at an accelerated pace? That’s how your customers want to get what they need from you – ASAP. That means tighter delivery cycles and the ability to provide a multitude of different deliverables through numerous channels. Which in plain English means being able to deliver digital service offerings in real time. So the real question is, are your systems up to the task? Read on to find out.
Digital content and data services are the expected business growth drivers of Telecom operators. But this type of content is very different from the traditional communication services. These products are much more diversified, highly related to customers’ lifestyle, can have multiple cross-media relationships (e.g. song, ring-tone, real-tone, performer picture, latest gossip, latest video clip, other songs from the same album, link to concerts schedule, etc.), have a relatively easily identified target audience, and most have a relatively short lifetime (e.g. related to a specific event, hit parade, location, etc.).
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Industry Research
- Ofcom Report: Mobile Data Revenues Growing Five Times Faster Than Voice
- MMA: Mobile growth could push marketers into the black
- Consumers prefer digital content services on mobile, PC: IBM survey
- Mobile messaging grows globally
- MMA: One in four U.S. users interested in mobile marketing
- Mobile Messaging Stays Strong
- 4Q 2008 Israel Mobile Operator Forecast, 2008 - 2010 Provides over 65 Operational and Financial Metrics for the Israel Wireless Market
- comScore Reports 6.5 Million Americans Watched Mobile Video in August
- Collection of 5 Case Studies Based on Service Provider Strategies for Mobile Advertising
- SMS Advertising for Non-Mobile Products Grows as Mobile is Integrated Into Marketing Budgets for Consumer Goods and Services
- 6.5 Billion SMS's Sent Every Month in the UK
- Mobile gaming: $1B and counting
- IBM Study: Consumers Pick Mobile Device over PC
- Operators Find Five Ways to Drive Mobile Business Customer ARPUs, According to ABI Research
- New Report 'Mobile Churn Management - The Golden Opportunity?' Addresses What Is the Next Major Battle for Mobile Operators
- Juniper Research Forecasts in Excess of 400m Mobile Ticketing Users by 2013
- Juniper Research: Consumer spending on mobile broadcast TV to reach $2.7 billion by 2013
- O2 Talks Up Mobile Marketing Growth Despite the Recession
- Mobile Games Market to Top $6.8 Billion by 2013 – In-Stat
- Mobile Ad Degree Survey Results (PDF)
- Mobile marketing budgets to grow 150% by 2013
- U.S. mobile users unplugging landlines
- Survey Reveals Surging U.S. Mobile Adoption and How Mobile Users Are Spending Their Time
- China Telecoms Revenues Up 24%
- Key Challenges and Issues facing the Mobile broadband operator strategies in Western Europe
- Frost & Sullivan: Service Providers Blend Communication and Entertainment Apps to Obtain a Share of Consumer Wallet
- US mobile phone users text more than they talk
- UK Brands "Failing to Make the Most of Digital"
- Mobile Ad Growth “Inevitable”, Survey Finds
- Stats & Research: Messages Numbers Doubling
- Mobile Social Networking Patterns Revealed
- The Customer-Centric World Means "The End" for Traditional Advertising and Marketing
- Are marketers doing enough in the mobile realm?
- Motorola survey reveals TV based content a hit among the Millennial Generation
- Minorities 'lead digital take-up'
- Mobile carriers see opportunity in 'tween' market
- U.S. text usage hits record despite price increases
- Mobile Gamers in the US
- Prepaid key to mobile broadband growth in Western Europe, says Ovum
- Study: Mobile teens want talk, not ads
- Mobile Marketing & Advertising: Challenges and Opportunities
- New Study Shows Mobile Subscribers More Loyal than PC Subscribers
- Worldwide Mobile Content Tools Market to Top $8 Billion in 2008, says INSIGHT Research Corp.
- Mobile Advertising Worth $12 Billion by 2011 - Report
- Forecast: Mobile messaging will increase 15% over four years
- Consumers to spend billions on Internet Video Services by 2013
- Global Mobile TV Forecast to 2010
- Online and Mobile Phone Are Vital for Shopping Says BT Survey
- 1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
- Strategy Analytics: Global Consumer Mobile Messaging To Exceed $88 Billion By 2012
- U.S. Mobile Advertising Lags Behind U.K., India
- Singapore Telecom's regional mobile users near 198 million
- Mobile Gaming Growing Worldwide
- Europe Leads Mobile Music Market
- Consumers are not sold on mobile video services: Parks Associates recommends operators should offer free content to entice new subscribers
- DMA: Text message campaigns most successful
- French mobile base topped 56 million by end-June
- Egypt mobile subscribers to reach 57 mln by 2010, predicts study
- Research and Markets: "Strategies for Driving Data ARPU" Report - Mobile Data Revenues, Growing Form Just 16 Percent in 2006 to Reach over 25 Percent in 2012
- SMS to Garner 83% of All Mobile Messaging Revenues through 2013, Says ABI Research
- Juniper Research: Africa and Middle East mobile revenues to rise to $107 billion by 2013
- Avot Media Announces Mobile Video Survey Findings
- Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition: A Comprehensive Analysis
- ABI Research: Camera, Bluetooth, and Music 'Must Haves' on Mobile Phones
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