Mobile Marketing: Tremendous Potential For Growth

By Guy Talmi - Senior Marketing Director

The Washington Post has featured a report, Mobile Marketing Crowd Says Improvements Must Be Made For Growth To Happen showing how much the industry wants to embrace mobile marketing:

A survey conducted at the Mobile Marketing Association’s Mobile Marketing Forum this week in New York quizzed advertising agencies, content providers, aggregators, carriers and others about the space to understand from an insider’s view of what is going on in the industry.

Here are results that are relevant for wireless operators:

– 31 percent of wireless operators reported that they are looking for more information from the mobile ecosystem on the strategies used for executing mobile marketing campaigns.

– 23 percent of wireless operators said they felt that content customization and personalization are the key to increasing mobile marketing.