February 16th, 2009

SFR Gets Personal with Pontis Platform

By Mobile Marketing Magazine

SFR is a Vodafone subsidiary, and the second largest mobile operator in France. It is also a major player in the French economy, with 10,000 staff, 18.8 million subscribers and revenues in excess of €9 billion (£8.1 billion). The company prides itself on its innovative approach and places a strong emphasis on developing new services and high speed networks to keep it at the forefront of technological innovation.

Today, the French mobile marketplace is as competitive as ever and the challenge to maintain customer loyalty and satisfaction from mobile content is significant. At the 2005 GSM World Congress in Barcelona, a chance meeting with Pontis, which offers a personalised approach to the marketing of mobile services, set SFR on the path towards a new level of personalization of mobile content offers via its WAP portal.

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February 12th, 2009

It’s All About the Offer

By Alon Werber - VP Marketing & Business Development

Alon Werber, VP, Marketing and Business Development at Pontis, offers advice to network operators on successfully cross-selling and up-selling to their customers

The battle to win the hearts and minds of the mobile user is bringing new challenges, but also huge opportunities for operators. In addition to rapid churn rates and high customer acquisition costs, marketers are faced with an economic downturn, therefore it is essential that marketers use the tools available to maintain customer loyalty and retention, whilst maximising ARPU.

The key to building relationships is to present consumers with services and offers, which meet their requirements, at the right time. Essentially the key is thinking ‘What’s next?’ Instead of predicting users’ wants, operators must adopt a system which acknowledges a response, or lack of, and keeps the dialogue open, whilst executing offers in real-time. Gartner forecasts that within three to five years, up-sell, where you offer a higher priced version of the product; and cross-sell, where you offer a related product, will soar. So how can marketers implement these to ensure return on investment?

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