November 7th, 2009

Gartner: Context Awareness Drives New Revenue

By Alon Werber - VP Marketing & Business Development

We were proud to be selected “Cool Vendor” by Gartner last March, and are also very honored to be mentioned in its very significant context-aware research.

First Pontis was mentioned in “Context Aware Computing: Improving the Customer Experience research under the “Promoting Product and Brand” section:

“By 2013, half of all CSP marketing offers will be based on some type of context-aware data. Information about user context is of interest to companies wanting to interact with their customers. These companies include CSPs themselves and other parties that could use some of the contextual knowledge that CSPs have at their disposal. Unlike some of the other uses for contextual information, activities in the area of marketing offers do not require the consumer to be prepared to pay. Those companies already trying activities in this area seem enthusiastic, and we expect this to be one of the more popular areas of context-aware services with CSPs.