Ovum Recognizes Pontis as Leader in Loyalty Solutions Preventing Churn
In a research conducted by Ovum; “Post-recession strategies: loyalty grows in importance”, Pontis is recognized as one of the main solutions enabling service providers to increase loyalty and significantly reduce churn.
According to the report, most services providers initiate loyalty plans through consumer promotions such as free cinema tickets, which can be perceived by customers as meaningless promotions and intrusive. Ovum suggest that instead, operators should provide valuable, targeted and personalized offers , while at the same time giving customers the sense of personal dialogue. In a crowded and mature mobile market, in which loyalty programs are essential, Ovum recommends that operators differentiate themselves with contextual marketing in order to provide the right offer at the right time.
According to Ovum, Pontis addresses these issues and can assist operators to overcome these challenges. The Pontis solution enables operators to design personalized and contextual marketing programs and automatically deliver offers in real time to customers. The Pontis solution helps operators stand out from the competition, while significantly increasing their ARPU.
| Leave a Comment September 27th, 2010
Pontis Named Sample Vendor in 11 Gartner Hype Cycles Read
Pontis has been identified as a Sample Vendor during July and August 2010 in 11 Gartner Hype Cycles. Gartner’s Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. To read the Hype Cycles please visit: www.gartner.com
| Leave a Comment September 27th, 2010
Pontis Covered at IBC Show Amsterdam
During the months of September, Pontis participated at IBC – the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of entertainment and media content worldwide. Pontis demoed its solution for TV content providers, enabling to dynamically deliver tailored content offerings to subscribers
| Leave a Comment September 5th, 2010
The Pain in Spain: Fake SIM Activation
Spain has one of the largest mobile markets in Europe, with effective competition from four mobile network operators and a growing number of resellers. The economic crisis, combined with new EU regulations and the fierce competition has driven down the cost of mobile calls by 35% since 2005. As if that’s not enough, the Spanish prepaid mobile market has encountered another challenge which seriously affected ARPU. Fake SIM activations, also known as “revolving doors”, have recently hit Spain, significantly impacting operators’ revenue. Some users activate a new card due to the loss of an old SIM, but others take advantage of an attractive acquisition offer (e.g. free airtime, subsidized handset…). In such a case, the old SIM remains dormant and in due time is considered a churned customer.How can operators handle such a phenomenon? How can they identify and differentiate between the different kinds of SIM activations, and more importantly – how can they be prevented? Read more
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