AOM – A Practitioner Report

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My name is Atzmon Hen-tov and I am the Chief Software Architect at Pontis (www.pontis.com). I would like to share with you my experience with AOM and the business benefits Pontis gains from using AOM.

First, some background about Pontis. Pontis provides Targeted Marketing in the Telecommunications and Cable-TV domains. Targeted Marketing means that end-users get only offers and promotions that are relevant to them and they get them at the right time. For example, just before you load money to your pre-paid phone, we’ll offer you to extend the amount and get a special bonus (e.g., 100 free short messages). We deploy our systems at the customer premises and typically integrate with 10-15 customer systems. Each customer has a distinct set of systems we need to integrate with and a lot of other differences from other customers.

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