December 3rd, 2007

The Secret To Selecting Products For Promotions

By Dr. Shuki Idan

There are so many considerations to take into account when selecting products for promotions. If you leave out external factors such as special events, business goals, wallet share or customer propensity to buy, selecting the right product may be driven by many product related considerations. What we want to share with you in this post are the more important aspects that need to be taken into consideration when planning promotions, and then we will provide an actual method for pulling this off. Here’s what you need to think about before you get started:

Revenue / revenue share / margin – the associated product sales revenue that is kept by the service provider. A private case of revenue share is when the product is fully owned by the service provider and all promotion ideas are subjected solely to its consideration.

Margin or profitability – the amount of revenue that is left after the direct operational expenses related to the product.

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July 16th, 2007

Why voice remains centre stage in cleverly crafted bundles

By Annie Turner - BKI Media

In fixed, converged and mobile services, voice remains the killer application and cleverly crafted voice minute bundles are one of the biggest weapons in any service provider’s armory.

They can be used by service providers for a variety of purposes, from reducing churn to acting as an incentive to take other services, from increasing the average revenue per user (ARPU) to establishing a cash flow, from cutting costs to boosting traffic in normally quiet periods. Indeed, it is no exaggeration to say that innovative bundles with voice minutes as a key element can play a decisive role in helping service providers make fundamental changes to their business models and operations, such as moving into triple and quad plays.

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