July 20th, 2010

Pontis recognised as “Cool Vendor” for Context-Aware Computing 2010

By admin

Gartner has recognised Pontis as a “Cool Vendor” in their 2010 report, highlighting that, “…context will be a technology that redefines customer experiences and relationships, and, as these Cool Vendors demonstrate, it can deliver value in 2010.”

The report is based on evaluation of vendors that are innovative, impactful and intriguing. The Marketing Delivery Platform™ allows mobile, TV and fixed line operators to target customers with contextual marketing offers.

Real-time contextual marketing andselling, based on a customer’s lifecycle and real-time events, enables operators to push price and product offers at the right time, increasing the response rate by as much as 10%. In today’s fierce competitive markets where power is shifting to the customer, Pontis’ solution helps operators to develop personal relationships with their customers.

Furthermore, the Pontis’ solution allows operators to run hundreds of highly targeted promotional offers simultaneously on a monthly basis, which can be implemented within days, rather than weeks.

Gartner, Inc. Publication ID Number: G00175299

Gartner research is available at www.gartner.com

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November 7th, 2009

Gartner: Context Awareness Drives New Revenue

By Alon Werber - VP Marketing & Business Development

We were proud to be selected “Cool Vendor” by Gartner last March, and are also very honored to be mentioned in its very significant context-aware research.

First Pontis was mentioned in “Context Aware Computing: Improving the Customer Experience research under the “Promoting Product and Brand” section:

“By 2013, half of all CSP marketing offers will be based on some type of context-aware data. Information about user context is of interest to companies wanting to interact with their customers. These companies include CSPs themselves and other parties that could use some of the contextual knowledge that CSPs have at their disposal. Unlike some of the other uses for contextual information, activities in the area of marketing offers do not require the consumer to be prepared to pay. Those companies already trying activities in this area seem enthusiastic, and we expect this to be one of the more popular areas of context-aware services with CSPs.

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