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The Better Marketing Center is about sharing practical knowledge, our expertise and best practice tactics related to targeted and contextual marketing in the Telco space. We hope you find this resource valuable and welcome your comments and ideas.
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Industry Events
Industry News
- 4 Mobile Marketing Trends
- Morocco: Mobile penetration rates approaching the 100%
- Telecommunications – With Providers Expanding Options, Prepaid May be the Way to go
- Planhacker: iPad SIM Plans And Prepaid Deals
- Shop SMART guide to phone plans for kids
- Amdocs and Ovum Report: It's Not Your Grandma's Prepaid Anymore - Service Providers Transform Prepai
- Shift to prepaid will need new back office systems
- Boost Mobile will offer Samsung Seek
- Best Wireless Phone Plans for Students
- Demand for dual SIM mobiles has spurred the growth of Chinese phones in India
- Understanding China’s Mobile Market
- Cellphone Service by the Day, Month or Tankful
- Cricket Leaps Into Smartphone Market
- Vodafone Launches BlackBerry Service Plans for Prepaid Users in India
- ABI: No Mobile Plan? It's Time To Get One
- Prepaid users eye more value for money?
- Dual-SIM Phones Gaining Popularity in India?
- Solo Mobile to offer 6 plans plus prepaid turbo sticks?
- 'There is a Logic' to a Sprint, T-Mobile USA Merger, CEO Says
- Vodafone India introduces smallest value prepaid card ever
- Mergers key to survival in India's mobile market
- Becoming a Better Mobile Marketing Professional
- Sprint Can Stay In The Game Thanks To EVO, Other iPhone Inspirations
- Sprint Betting on Growth of Prepaid Market
- Virgin Mobile Offers Pre-Paid MiFi
- College Students Annoyed by Mobile Ads
- Mobile Operators: How To Retain Pre-Paid Customers
- Wireless not just a luxury
- Virgin Mobile launching prepaid MiFi offering
- Gap app taps into mobile marketing
- Vodafone (Punjab) introduces two new Bonus Cards
- BSNL launches 3G services in Nashik
- New fee for prepaid phone customers funds 911 upgrade
- EYE and Ace Marketing & Promotions Launch a Mobile Proximity Marketing Network in Shopping Malls
- Mobile, digital ads to become major platform by 2012
- The virtuous Finnish mobile market
- Hong Kong prepaid mobile market
- Registration curbs mobile growth
- Marketing through Mobile devices
- Advertisers face uncertainty over mobile privacy, effectiveness
- MMA 2010: The Latest in Mobile Advertising
- Sky Launches Mobile TV on 3
- Mobile marketing spending expected to rise
- The rapidly changing mobile content landscape
- Prepaid cell plans for Web, e-mail an option
- Mobile marketing allows customers to be targeted "anytime and anywhere"
- Mobile Advertising Is More About Action And Marketing; Less About CPMs
- China Unicom end-Sept GSM mobile subscribers 130.73 mln vs 129.46 mln end-Aug
- Verizon Will Charge Companies 3 Cents Per Text Message Sent To Their Subscribers
- 3 To Introduce £15pm Unlimited Minutes & SMS Tariff
- 3 UK targets value-seekers, touts mobile broadband
- Mobile sector explodes (Vietnam)
- Unprecedented Gathering of China's Mobile Leaders in Macau
- Namibia: Telecom Namibia Offers Pre-Paid 3G Service
- 3 introduces new prepaid cap plans
- Mobile Industry Continues to Boom Despite Turmoil in World Financial Markets
- Mobile phone subscriptions to reach 4 billion by year-end: ITU
- Room for Improvement
- Clothing Maker Timberland Will Pay $7 Million For Unauthorized Text Messages
- China Unicom end-Aug GSM mobile subscribers 129.46 mln vs 128.55 mln end-July
- Mobile internet marketing needs to be less annoying
- Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off
- Going mobile in style
- China Unicom shareholders approve merger with Netcom, sale of CDMA ops UPDATE
- CTIA Fall: Verizon's 16 Mobile Video Press Releases
- To Reach Mobile Users, Make Your Marketing Useful
- Business Use: Call Centres Receive Cost Cutting Message
- Movies On Mobile: Take 2
- More talktime on pre-paid top-ups from Sept 15
- VimpelCom Q2 Profits Up By 31% to $470 Million
- India Adds 9.22 Million Mobile Phone Connections in July
- Russia's mobile phone market to grow to 188.5 million subscribers by 2010
- Mobile Messaging Numbers Continue to Skyrocket, VeriSign Reports
- Is eCRM The Answer to Mobile Churn?
- Cellphone Option: 'Prepaids'
- Mobile subscriber base expands in Russia
- Global Strategies in Mobile Marketing Revealed at CTIA WIRELESS I.T. & Entertainment 2008(R) Perspectives from Carriers, Brands, Consumers and Ad Agencies Address the Fundamental Changes Taking Place in the Global Mobile Marketing Space
- China Unicom plans investment of 100 bln yuan in mobile services over 3 years
- Orange runs with in-SMS ads concept
- Core Networks - A planned migration?
- Two faces of mobile TV
- How to better engage the mobile audience
- Prepaid Cards Offer Safe "Charge" Option for Teens
- Frost & Sullivan releases Europe mobile content predictions
- Optimistic Forecast For European Mobile Music Revenue
- Vimpelcom buys Cambodia's Sotelco for $28 mln
- China Unicom end-June GSM mobile subscribers 127.60 mln vs 126.53 mln end-May
- Vimpelcom buys Cambodia's Sotelco for $28 mln
- For teens, the future is mobile
- Brasil Telecom Net Rises 75% on Web, Mobile Customers
- High Growth Reported for the Mobile Adult Content 2008 - Securing Revenue from Adult Entertainment
- Russia's VimpelCom enters Vietnam mobile phone market
- The mobile revolution
- Amdocs Accelerates Digital Transformation for Service Providers With Industry's Most Comprehensive Portfolio of Customer Experience Systems
November 4th, 2007
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Marketing digital services within the ‘Buy One Get One’ paradigm
By Dr. Shuki Idan
The Buy/Get or BOGO (Buy One Get One) offering is a common retail promotion practice. The BOGO model encourages the customer to buy one or a few items and get special terms on other items, e.g. discounted or free other items, loyalty points, eligibility for preferential terms in other promotions, etc. This model is also applied in digital marketing scenarios such as: download a song and get a ringtone for free, buy this Madonna song and get another song for half price, or sign up for VOD service and get 100 minutes of international calls for free. In this post we will be looking at the use of the Buy/Get model in the marketing of content and digital services.
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Industry Research
- Research and Markets: The Future of Prepaid Wireless Reports Brings you Coverage of Hybrid Plans Deployed in 2010
- Research and Markets: Philippines Telecommunications Report Q2 2011
- U.S. market reclaims mobile data lead
- China's mobile commerce market up 64%
- Research and Markets: Europe - Mobile Market - Overview & Statistics
- IDC traces 17.9% growth in global mobile phone market for Q410
- New Research from TCL Finds that Promotions Aimed at the Prepaid Market are More Common and Account for 68 per cent of All Promotions
- Research and Markets: Germany LTE Network Strategies for 2011 - Germany has the Largest Mobile Subscriber Base in Europe
- Recently released market study: Germany Telecommunications Report Q1 2011
- Research and Markets: Greece Telecommunications Report Q1 2011
- Mobile marketing is better suited for customer engagement than acquisition
- Trend: U.S. Mobile Data Market Shows Strong Growth
- UK to Have 84 Million Mobile Subscriber Connections in 2014 with Market Share of Orange/T-Mobile Increasing to 41%, According to New Market Research Report by IEMR
- Evolving Systems Survey Highlights Churn Risk for Operators That Fail to Offer Personalized Services
- Calling all marketers: Mobile marketing spend to exceed $1.2 billion in 2015
- Recently released market study: Germany Telecommunications Report Q3 2010
- Mobile Users Ready for Location-Based Text Marketing
- IP Juggernaut About To Hit Prepaid - New Market Report Published
- Mobile Advertising And Marketing 2009 - Market Analysis And Forecasts 2009-2014 - New Market Report Published
- Research and Markets: Snapshots Russia Mobile Phone Services 2010: An Instant Overview of the Russian Mobile Phone Services Market
- European Pay TV Revenues to Surpass Advertising Sales ?
- Ofcom Report: Mobile Data Revenues Growing Five Times Faster Than Voice
- MMA: Mobile growth could push marketers into the black
- Consumers prefer digital content services on mobile, PC: IBM survey
- Mobile messaging grows globally
- MMA: One in four U.S. users interested in mobile marketing
- Mobile Messaging Stays Strong
- 4Q 2008 Israel Mobile Operator Forecast, 2008 - 2010 Provides over 65 Operational and Financial Metrics for the Israel Wireless Market
- comScore Reports 6.5 Million Americans Watched Mobile Video in August
- Collection of 5 Case Studies Based on Service Provider Strategies for Mobile Advertising
- SMS Advertising for Non-Mobile Products Grows as Mobile is Integrated Into Marketing Budgets for Consumer Goods and Services
- 6.5 Billion SMS's Sent Every Month in the UK
- Mobile gaming: $1B and counting
- IBM Study: Consumers Pick Mobile Device over PC
- Operators Find Five Ways to Drive Mobile Business Customer ARPUs, According to ABI Research
- New Report 'Mobile Churn Management - The Golden Opportunity?' Addresses What Is the Next Major Battle for Mobile Operators
- Juniper Research Forecasts in Excess of 400m Mobile Ticketing Users by 2013
- Juniper Research: Consumer spending on mobile broadcast TV to reach $2.7 billion by 2013
- O2 Talks Up Mobile Marketing Growth Despite the Recession
- Mobile Games Market to Top $6.8 Billion by 2013 – In-Stat
- Mobile Ad Degree Survey Results (PDF)
- Mobile marketing budgets to grow 150% by 2013
- U.S. mobile users unplugging landlines
- Survey Reveals Surging U.S. Mobile Adoption and How Mobile Users Are Spending Their Time
- China Telecoms Revenues Up 24%
- Key Challenges and Issues facing the Mobile broadband operator strategies in Western Europe
- Frost & Sullivan: Service Providers Blend Communication and Entertainment Apps to Obtain a Share of Consumer Wallet
- US mobile phone users text more than they talk
- UK Brands "Failing to Make the Most of Digital"
- Mobile Ad Growth “Inevitable”, Survey Finds
- Stats & Research: Messages Numbers Doubling
- Mobile Social Networking Patterns Revealed
- The Customer-Centric World Means "The End" for Traditional Advertising and Marketing
- Are marketers doing enough in the mobile realm?
- Motorola survey reveals TV based content a hit among the Millennial Generation
- Minorities 'lead digital take-up'
- Mobile carriers see opportunity in 'tween' market
- U.S. text usage hits record despite price increases
- Mobile Gamers in the US
- Prepaid key to mobile broadband growth in Western Europe, says Ovum
- Study: Mobile teens want talk, not ads
- Mobile Marketing & Advertising: Challenges and Opportunities
- New Study Shows Mobile Subscribers More Loyal than PC Subscribers
- Worldwide Mobile Content Tools Market to Top $8 Billion in 2008, says INSIGHT Research Corp.
- Mobile Advertising Worth $12 Billion by 2011 - Report
- Forecast: Mobile messaging will increase 15% over four years
- Consumers to spend billions on Internet Video Services by 2013
- Global Mobile TV Forecast to 2010
- Online and Mobile Phone Are Vital for Shopping Says BT Survey
- 1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
- Strategy Analytics: Global Consumer Mobile Messaging To Exceed $88 Billion By 2012
- U.S. Mobile Advertising Lags Behind U.K., India
- Singapore Telecom's regional mobile users near 198 million
- Mobile Gaming Growing Worldwide
- Europe Leads Mobile Music Market
- Consumers are not sold on mobile video services: Parks Associates recommends operators should offer free content to entice new subscribers
- DMA: Text message campaigns most successful
- French mobile base topped 56 million by end-June
- Egypt mobile subscribers to reach 57 mln by 2010, predicts study
- Research and Markets: "Strategies for Driving Data ARPU" Report - Mobile Data Revenues, Growing Form Just 16 Percent in 2006 to Reach over 25 Percent in 2012
- SMS to Garner 83% of All Mobile Messaging Revenues through 2013, Says ABI Research
- Juniper Research: Africa and Middle East mobile revenues to rise to $107 billion by 2013
- Avot Media Announces Mobile Video Survey Findings
- Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition: A Comprehensive Analysis
- ABI Research: Camera, Bluetooth, and Music 'Must Haves' on Mobile Phones
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