Ovum Recognizes Pontis as Leader in Loyalty Solutions Preventing Churn
In a research conducted by Ovum; “Post-recession strategies: loyalty grows in importance”, Pontis is recognized as one of the main solutions enabling service providers to increase loyalty and significantly reduce churn.
According to the report, most services providers initiate loyalty plans through consumer promotions such as free cinema tickets, which can be perceived by customers as meaningless promotions and intrusive. Ovum suggest that instead, operators should provide valuable, targeted and personalized offers , while at the same time giving customers the sense of personal dialogue. In a crowded and mature mobile market, in which loyalty programs are essential, Ovum recommends that operators differentiate themselves with contextual marketing in order to provide the right offer at the right time.
According to Ovum, Pontis addresses these issues and can assist operators to overcome these challenges. The Pontis solution enables operators to design personalized and contextual marketing programs and automatically deliver offers in real time to customers. The Pontis solution helps operators stand out from the competition, while significantly increasing their ARPU.
| Leave a Comment September 27th, 2010
Pontis Named Sample Vendor in 11 Gartner Hype Cycles Read
Pontis has been identified as a Sample Vendor during July and August 2010 in 11 Gartner Hype Cycles. Gartner’s Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. To read the Hype Cycles please visit: www.gartner.com
| Leave a Comment July 20th, 2010
Case Study: Enriching Marketing Campaigns With Context Pays Off for a Tier 1 European Mobile Operator
Gartner has published a case study* in which they document how the use of real-time, contextual information, targeted highly relevant offers to individual customers, have helped a Tier 1 European provider boost their service revenue from prepaid phones, enhance customer loyalty and reduce churn.
The main findings illustrate how the operator has succeeded to follow and better understand the individual needs of their entire customer base and based on this data offered specific targeted prices and products which were highly relevant to individual subscribers. Due to the real-time execution and automatic fulfillment of these offers allowing quick follow-up, and guaranteeing higher response rates, the operator had succeeded to increase overall revenue per subscriber: “offerings that are personalized to the customer segment and presented when the customer is most receptive generate tangible new revenue.”
In this example, the case study highlights how the operator’s “acceptance of promotional offers rose from 2% – 10%.” It further explores how the operator has managed to create an ongoing dialogue with their customers.
Furthermore, the case study recommends that “vendors should target the marketing team, rather than the IT or business intelligence (BI) teams with their products. Highlight that this type of approach allows marketers to radically change the way in which they create and manage promotions”
In addition it is recommended that: “Communications service providers (CSPs) should select a vendor with a proven track record of successful implementations and comprehensive consulting services — they will need to rely on the vendor’s advice to avoid the most common mistakes when creating this new type of campaign”.*
Gartner, Inc.:. Publication ID Number: G00175497
Gartner research is available at www.gartner.com
| Leave a Comment November 7th, 2009
Gartner: Context Awareness Drives New Revenue
We were proud to be selected “Cool Vendor” by Gartner last March, and are also very honored to be mentioned in its very significant context-aware research.
First Pontis was mentioned in “Context Aware Computing: Improving the Customer Experience research under the “Promoting Product and Brand” section:
“By 2013, half of all CSP marketing offers will be based on some type of context-aware data. Information about user context is of interest to companies wanting to interact with their customers. These companies include CSPs themselves and other parties that could use some of the contextual knowledge that CSPs have at their disposal. Unlike some of the other uses for contextual information, activities in the area of marketing offers do not require the consumer to be prepared to pay. Those companies already trying activities in this area seem enthusiastic, and we expect this to be one of the more popular areas of context-aware services with CSPs.
| Leave a Comment
Subscribe
