September 27th, 2010

Prepaid Customer: What you do is who you are

By Michal Samuels- Marketing Manager

Anonymity is probably one of the most frustrating factors for marketers servicing the prepaid market. A Prepaid customer purchases a SIM card in a kiosk, leaving behind no trace of identity – unknowingly preventing any segmentation of core services. You cannot maintain an ongoing relationship with the customer – an essential component for building loyalty and for identifying opportunities to increase share of wallet.

| Leave a Comment

October 9th, 2007

Multiplay services – can they deliver?

By Guy Talmi - Senior Marketing Director

Everyone is under the impression that the shift to multi-play services is going to solve operators’ problems but that isn’t really the case. According to some recent data from Pyramid Research, triple-play bundles may not help telcos.

Yes, multi-play services have made things more competitive for everyone involved, but there is still a lot to say about how effective they are when operators don’t have that much control over what each viewer is seeing on their screen.

| Leave a Comment