April 16th, 2008

All Communication to Mobile Users Should Be Personalized

By Guy Talmi - Senior Marketing Director

According to the Washington Post’s Advertising Still Annoying, Text The Best Format, “most types of mobile advertising are still annoying to a sufficient amount of people to engender caution”, which is based on the latest report by Forrester. In a similar survey commissioned by Pontis, “70% of mobile phone users consider the marketing offers they receive to be irrelevant and 64% confess to being annoyed by them”.

Of course this mass infiltration of the mobile user’s private space is intrusive and unwelcome, mostly because the systems in place today are not sophisticated enough to be able to create a truly personalized approach based on multiple user and usage criteria.

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October 21st, 2007

Automating the operator’s marketing offer management process

By Mobile Marketing Magazine

We just featured an interview with the Senior Marketing Director of Pontis, called Automatic For The People. Here is the full article:

The Pontis Integrated Marketing System is a comprehensive system for the definition, execution and analysis of targeted marketing offers, and it is gaining some traction with mobile operators around the world. David Murphy caught up with Pontis Senior Marketing Director Guy Talmi to find out more
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