October 30th, 2007

Amdocs Survey: Users Over 30 Expect Tailored Experience

By Guy Talmi - Senior Marketing Director

A new survey by Amdocs, Amdocs Survey Finds Digital Content Not Just For Kids, indicates that users of all ages are “ready, willing and able” to shop through their mobile, but that users over 30 expect a tailored experience.

Amdocs, the market leader in customer experience systems innovation, has just released the full results of its July 2007 survey on mobile content usage and purchasing patterns. Here is an excerpt:

Mobile users of all ages are willing to spend significantly on mobile content and services. Forty one percent of the 18-24 aged respondents and 38 percent in the 25-32 age range are prepared to spend $8-$10 USD a month to purchase mobile content. In addition, the majority of respondents aged 18-24 are more likely to make a purchase on their mobile device versus respondents 45+, who prefer to use their personal computer (PC). Both findings suggest that service providers need to tailor services by age group to increase mobile commerce spending.

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