The Pain in Spain: Fake SIM Activation
Spain has one of the largest mobile markets in Europe, with effective competition from four mobile network operators and a growing number of resellers. The economic crisis, combined with new EU regulations and the fierce competition has driven down the cost of mobile calls by 35% since 2005. As if that’s not enough, the Spanish prepaid mobile market has encountered another challenge which seriously affected ARPU. Fake SIM activations, also known as “revolving doors”, have recently hit Spain, significantly impacting operators’ revenue. Some users activate a new card due to the loss of an old SIM, but others take advantage of an attractive acquisition offer (e.g. free airtime, subsidized handset…). In such a case, the old SIM remains dormant and in due time is considered a churned customer.How can operators handle such a phenomenon? How can they identify and differentiate between the different kinds of SIM activations, and more importantly – how can they be prevented? Read more
| Leave a Comment July 20th, 2010
Russia the Freedom of Choice: Multi SIM Ownership Drives Churn and Decreases ARPU
Russia has the largest mobile market in Central and Eastern Europe and is continuously growing. At the end of May 2009 the total number of subscribers reached 194.7 millions, with customers being wooed by three major service providers (MTS, VimpelCom and MegaFon). Competition has further intensified with the growing penetration of multiple SIM ownership. As the majority of handsets are not purchased through the operators but rather from independent stores, Russian mobile operators could not lock handsets to their networks, and consequently customers can benefit from different operators’ SIMs on a daily basis. Read more
| Leave a Comment October 30th, 2007
Amdocs Survey: Users Over 30 Expect Tailored Experience
A new survey by Amdocs, Amdocs Survey Finds Digital Content Not Just For Kids, indicates that users of all ages are “ready, willing and able” to shop through their mobile, but that users over 30 expect a tailored experience.
Amdocs, the market leader in customer experience systems innovation, has just released the full results of its July 2007 survey on mobile content usage and purchasing patterns. Here is an excerpt:
Mobile users of all ages are willing to spend significantly on mobile content and services. Forty one percent of the 18-24 aged respondents and 38 percent in the 25-32 age range are prepared to spend $8-$10 USD a month to purchase mobile content. In addition, the majority of respondents aged 18-24 are more likely to make a purchase on their mobile device versus respondents 45+, who prefer to use their personal computer (PC). Both findings suggest that service providers need to tailor services by age group to increase mobile commerce spending.
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