August 8th, 2007

New survey reveals that mobile users don’t like receiving marketing spam from providers

By Guy Talmi - Senior Marketing Director

We commissioned a survey to see how people felt about the way voice and data services were being marketed to them. Obviously because we wanted to highlight the value of Marketing Delivery Platforms that enable planning and deploying offers in a much more sophisticated yet simplified manner. Well the reaction was quite overwhelming, even going so far as to reveal a deep dissatisfaction with providers. Results indicated that users are completely fed up with the way their operators are handling the introduction of new services and benefits:

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July 16th, 2007

Why voice remains centre stage in cleverly crafted bundles

By Annie Turner - BKI Media

In fixed, converged and mobile services, voice remains the killer application and cleverly crafted voice minute bundles are one of the biggest weapons in any service provider’s armory.

They can be used by service providers for a variety of purposes, from reducing churn to acting as an incentive to take other services, from increasing the average revenue per user (ARPU) to establishing a cash flow, from cutting costs to boosting traffic in normally quiet periods. Indeed, it is no exaggeration to say that innovative bundles with voice minutes as a key element can play a decisive role in helping service providers make fundamental changes to their business models and operations, such as moving into triple and quad plays.

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