Telco 2.0 Delivers What Users Want

By Guy Talmi - Senior Marketing Director

TelcomTV: The vast majority of Telco revenue is in voice and messaging. Most of mobile operators’ profits are in the latter. Yet Telco 2.0 research shows that current voice and messaging products leave a large gap between what the user wants and what’s on offer, and confidence in the industry about what to do about it is low. Simultaneously, very feature-rich social networking services are encroaching into the personal communications space, potentially threatening operator revenue. On the back of the success of Skype and the emergence of Google Talk, more and more VC money is being invested in start-ups that bypass the traditional operator. How can operators defend and extend their core franchise?