http://www.pontisblog.com Enhancing digital marketing in the Telco space Mon, 28 Dec 2009 09:39:08 +0000 http://backend.userland.com/rss092 en We were proud to be selected "Cool Vendor" by Gartner last March, and are also very honored to be mentioned in its very significant context-aware research. First Pontis was mentioned in "Context Aware Computing: Improving the Customer Experience research under the "Promoting Product and Brand" section: "By 2013, half of all CSP ... http://www.pontisblog.com/2009/11/07/gartner-context-awareness-drives-new-revenue/ In these cash conscious times, with the race between mobile operators to retain customers and drive-up levels of usage, mobile operators need to focus their efforts on more effectively marketing to, and impacting the behaviour of, their pre-paid customers. With around 1 billion prepaid subscribers worldwide, impacting this group of subscribers’ ... http://www.pontisblog.com/2009/07/01/the-race-to-win-the-hearts-and-minds-of-pre-paid-customers/ Alon Werber looks at how operators can best harness customer data to deliver the  right product or service at the right time The hugely competitive and ever evolving battle to win the hearts and minds of the mobile user is bringing marketers within this sector new and escalating challenges, but also ... http://www.pontisblog.com/2009/04/25/cross-selling-and-up-selling-a-lasting-relationship/ SFR is a Vodafone subsidiary, and the second largest mobile operator in France. It is also a major player in the French economy, with 10,000 staff, 18.8 million subscribers and revenues in excess of €9 billion (£8.1 billion). The company prides itself on its innovative approach and places a strong ... http://www.pontisblog.com/2009/02/16/sfr-gets-personal-with-pontis-platform/ Alon Werber, VP, Marketing and Business Development at Pontis, offers advice to network operators on successfully cross-selling and up-selling to their customers The battle to win the hearts and minds of the mobile user is bringing new challenges, but also huge opportunities for operators. In addition to rapid churn ... http://www.pontisblog.com/2009/02/12/its-all-about-the-offer/ Service providers are talking up careful targeting and personalisation while brands are still preoccupied by scale and reach. Should there be a difference between targeting and personalisation of operators’ services – voice, data and content – from third party promotions? BKI Media doesn’t think so, despite the apparent chasm between ... http://www.pontisblog.com/2008/09/22/volume-vs-personalisation-what-works/ This is the third and final post in a series of three where we revealed how we went about impacting prepaid behavior in our work with one of the largest prepaid operators in the world. The following are the main behavior indicators we take into account when building a synchronized set ... http://www.pontisblog.com/2008/09/08/building-a-synchronized-set-of-prepaid-offers/ In our first post on impacting prepaid behavior we demonstrated how we increased usage within a "mid–ARPU" prepaid segment, using a multi-stage marketing program. What is the strategic impact we achieved? First let us take a look at the before and after status of each phenomenon and then we will ... http://www.pontisblog.com/2008/08/11/how-do-we-impact-prepaid-behavior/ The big race to retain customers and maintain their level of usage has proven to be extremely challenging in the prepaid sector. Generic characteristics of this service, lack of users’ data and minimal differentiation bring marketing challenges to new heights. This post is about the best way to overcome these obstacles ... http://www.pontisblog.com/2008/08/03/impacting-prepaid-behavior-to-increase-revenues/ The traditional mass-marketing “one-size-fits-all” approach is no longer sustainable in today’s competitive environment. Services and bundles of products being offered leave a lot to be desired when it comes to customization and personalization. This lack of flexibility is the main reason why many of the messages and promotions delivered fail ... http://www.pontisblog.com/2008/07/07/the-power-of-personalized-multi-step-marketing/